Experience the vibrant atmosphere of the 2026 Busan Brand Festa, where you'll be surrounded by innovative displays and the buzz of approximately 13,000 visitors. The event showcases a diverse range of products and services from around 160 exhibitors, making it a lively hub of creativity and commerce.

Join us from July 10 to July 12, 2026, at BEXCO, Hall 2. Operating hours are 10:00 AM - 6:00 PM on July 10 and 11, and 10:00 AM - 5:00 PM on July 12. Admission is Free, and you can register online at Buy tickets. Getting there is easy via Subway Line 2, Centum City Station. A practical tip: pre-registration is recommended for quicker entry, and be sure to wear comfortable shoes as the venue is expansive.