Privacy Policy

1. Who We Are

TripKorean (tripkorean.com) is a Korea travel guide written by a local resident. We publish articles, travel tips, and event information to help visitors discover Korea.

2. Information We Collect

Newsletter subscribers

When you subscribe to our newsletter, we collect your email address and your preferred language. We use a double opt-in process: you receive a confirmation email and your subscription is only activated after you click the confirmation link. We store a secure random token to allow you to unsubscribe at any time.

Usage & analytics data

We use Google Analytics 4 to understand how visitors use the site. Google Analytics collects data such as pages visited, time on page, general geographic location (country/city level), browser type, and device type. This data is aggregated and anonymized — we cannot identify you personally from it. Google's data processing is governed by Google's Privacy Policy.

Advertising data

We use Google AdSense to display advertisements. Google AdSense may use cookies and similar technologies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google's Ads Settings.

3. Cookies

We and our third-party partners use cookies for the following purposes:

• Session cookie — a short-lived cookie set by the web server to maintain your browsing session. It contains no personal data and expires when you close your browser.
• Google Analytics cookies — used to measure traffic and usage patterns (e.g., _ga, _ga_*). These persist for up to 2 years.
• Google AdSense cookies — used to serve and personalize advertisements. Governed by Google's cookie policy.

You can control or delete cookies through your browser settings. Disabling cookies may affect the functionality of some features.

4. How We Use Your Information

• To send you new article notifications by email (newsletter subscribers only)
• To analyze site traffic and improve content (Google Analytics)
• To display relevant advertisements (Google AdSense)

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

5. Data Retention

• Newsletter subscribers — your email is retained until you unsubscribe. You can unsubscribe at any time via the link in any email we send you.
• Google Analytics data — retained for 14 months per Google's default settings.
• Server logs — may retain IP addresses and request data for up to 30 days for security and debugging purposes.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Deletion — request that we delete your personal data.
• Unsubscribe — opt out of newsletter emails at any time via the unsubscribe link in any email, or by contacting us directly.

To exercise any of these rights, please use the contact form on our website.

7. Children's Privacy

TripKorean is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of TripKorean after changes are posted constitutes your acceptance of the updated policy.

9. Contact

For any privacy-related questions or requests, please use the contact form on our website.